Kuldip Singh (Innogy) chosen as most innovative leader for the TIM awards

Kuldip Singh (Innogy) has been chosen as Most innovative leader for the Timmies awards during the CIO dinner show! Today Kuldip is our guest at the Squadra network event.

Our colleague Enno Kroesen will be speaking at the 5th Annual Global Process Improvement and Operational Excellence Summit

Our colleague Enno Kroesen will be speaking on behalf of Squadra ProcessMining at the 5th Annual Global Process Improvement and Operational Excellence Summit in Amsterdam this year March 28th.

He will be presenting the advantages of using Process Mining technology in Process Improvement initiatives, focussing on bottlenecks, compliance, KPI measurement & benchmarking and will be joined by a host of renouned speakers.

 

 

 

Recruitment Data Science Specialists

Brand new service to our customers!

Proud to announce that we have started a new unit within Squadra. From now on Squadra Machine Learning Company helps companies with filling in Data Science vacancies as well as providing temporary support for Data Science teams! For more information click here

 

 

 

new unit

Intensified collaboration with PLM guru Jos Voskuil

At Squadra sharing knowledge is an important item. In this context we have intensified the collaboration with PLM guru Jos Voskuil and we had a good substantive discussion last Friday about how PIM and PLM (Product Lifecycle Management) reinforce each other as part of the digital transformation among our customers and prospects and how PLM helps clients in managing the ideation process for private label products.

 

 

 

DDMA Dutch Data Day

Keynote presentation Squadra and CDPI at the DDMA Dutch Data Day

Keynote presentation by Squadra en Customer Data Platform Institute about “the state of Customer Data Platforms in the Benelux and the key drivers for succes” at the DDMA Dutch Data day in Amsterdam. Marketers everywhere recognize the need for complete, accurate, and actionable customer data. Customer Data Platforms have grown in recent years to fill this need. During the presentation the definition of CDP, how it differs from other customer data tools, best practices, industry development, and future trends will be explored.

 

 

 

Squadra Musical disruption 2

Squadra Musical Disruption drink 2018

Our last networking drink of 2018 took place with the theme of “Musical Disruption”. It was a beautiful evening with live music by Tim Akkerman! Some Squadra members also made their musical contribution to the evening.

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Video explaining Customer Data Platforms available now!

Video explaining Customer Data Platforms has been released including an invitation for the CDP workshop in January 23, 2019.

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Register now: workshop “Making the Most of Customer Data Platforms”

Today’s marketers have more data available than ever but struggle to pull it together in a usable, centralized Customer 360 format. Customer Data Platform (CDP) technology offers the promise to solve this problem by offering easy-to-deploy systems resulting in data unification and sharing. But marketers, technologists and executives rightly wonder: can CDP really deliver on this promise?

On January 23, the Customer Data Platform Institute (CDPI) and Netherlands’ Squadra Group will host a marketing workshop intensive, “Making the Most of Customer Data Platforms,” to answer that question and provide a deep dive into this rapidly evolving martech sector, which is projected to exceed €200 million revenue in Europe by the start of the new year.

The Shopping Tomorrow expert group Customer Engagement visited ANWB

The Shopping Tomorrow expert group Customer Engagement, chaired by knowledge partner Squadra, was a guest at the ANWB for the 3rd meeting Customer Engagement. Interesting discussions on the topics Customer Insights and Customer Value Management. Sandy Zwanepol gave a very interesting presentation about the Bijenkorf. Frank de Wit (ANWB) offered the location and facilities.

 

 

 

The PIM expert group of Shopping Tomorrow visited Delihome

The PIM expert group of Shopping Tomorrow was at Delihome (a.o. brands like Jéwé, Bruynzeel, Lundia, Skantrae, CanDo) for a very interesting meeting, facilitated by knowledge partner Squadra. First the beautiful showroom and the product location were visited, followed by presentations of Bol.com, Dorel (Maxicosi, among others) and Intergamma on User Generated Product Content (UGC). Subsequently, the 20 different experts from very different companies discussed these topics extensively. Some conclusions: 1. UGC is given a very different form within the B2C than in the B2B. 2. If UGC is reused in multiple channels and if it can be traced back to 1 product, UGC should end up in a PIM. 3. Good reviews of products lead to substantially more sales and indirectly to a large pond of improvements to the products (services) themselves.