Data analysis provides insight into what customers want and expect. By using these insights, companies can grow in both revenue and customers. The problem is: how do you bring all the data together in a usable way? A Customer Data Platform (CDP) collects, combines and offers insight into all internal and external customer data. An improvement for marketers, a relief for the IT department. Even complex, traditional organizations are able to manage the organization based on an integrated customer profile in a short time. Time for a roadmap to serve the relevant customer with laser precision.
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