Over the last 20 years many organizations implemented CRM systems to streamline their customer contacts and interactions. Even if the original set-up was well done, it could be that over the years various elements were not maintained properly due to cost cutting measures or focus on other priorities. On the other hand with increasing pressure from traditional competitors and disruptive newcomers, building strong relationships with prospects and customers is more important than ever before.
In order to help organizations to get a clear view of their current CRM situation Squadra developed a CRM maturity assessment. The assessment covers 8 key elements of CRM, including strategy, management commitment, processes, systems and people. The results clearly show the strong and weak points and are accompanied with a short justification. The recommendations are tailor-made and a great start for a structured improvement plan.
Do you want to know more? Feel free to contact Squadra. Send an e-mail to firstname.lastname@example.org (+31 6 38199869)
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