The PIM and Customer Engagement expert groups presented their results during Shopping Today

The PIM and Customer Engagement expert groups, both chaired by Squadra, meet at De Fabrique in Utrecht in the context of Shopping Today 2018. Chairman Wim Griffioen gave an update on the three sub-themes that the PIM expert group is reviewing this year: Conversational Commerce, Product visualization and User Generated Content. Squadra Partner Guus van de Mond then demonstrated the first outcome of a voice directed wine selection. CE expertgroup chairman Roger Wegh of Squadra gave an update about the CE expert group in an overloaded room with a very attentive audience. Frank de Wit (ANWB) followed by explaining how you can achieve an optimal customer experience and connected customers.